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Graphic Design Studio
Wynnum Brisbane Queensland
Graphic Design Brisbane | Brisbane Graphic Design | Graphic Design Wynnum
Barnacle & Lime is an independent design studio that provides a positive approach to harvesting all things creative
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There has been mornings where I have sat down in the studio with a list of projects but stared blankly at my screen having a complete “creative block” or feeling “uninspired". For anyone that communicates visually within their profession will know the exact feeling! Its frustrating, upsetting, tiring and deflating… but rest assured that It is very real and its part of being human.
Think flyer, business cards, brochures, stationery, postcards, compliments slips, thank you letters, on boarding documents, stickers, bookmarks…the list goes on. Now it really is an easy assumption to make thinking that print is “dead” but in this post I will cover the advantages and also disadvantages of using printed collateral in your marketing approach.
Form the day I started my new business, I knew I did not want to make the same mistakes as I had done with a few prior startup attempts so I sat down and applied a proper “plan”. Most of you would know what a business plan is and YES of course you need one of these but this post is targeted specifically on little things that you can do to “promote” or “get traction” within your new business.
As a business owner, you know that you don’t just get to a point where you can sit back and the business runs itself (but wouldn’t that be nice?!) Sure it gets easier as you work out the kinks, and work out how to delegate jobs and get a good client base, but seldom does a business owner stop thinking of ways to improve their business.
Investing is laying out money now, to get more money back in the future. Trouble is, at the start of any business, there is a lot of investing and not a whole lot of return. It’s tempting to tighten the budget and forgo a few of the ‘unessentials’ or even to attempt to do them yourself. One of these things should NOT be your branding…
The other day I was walking past the local butcher shop, and out the front was a sign that read “When you buy from a small business, you are not buying the CEO his 3rd holiday home, you are helping a little girl get dance lessons, or a little boy his team jersey.
The idea of being paid to do something you love is quite romantic, and as the old saying goes “Do something you love and you’ll never work a day in your life.’ However reality is, if you want to turn your hobby into a ‘business’, you’re going to have to learn a few things along the way.
I have heard many times before that the Kardashians have no talent. I don’t ‘keep up with the Kardashians’…well not intentionally, I don’t watch their shows or follow them on social media.
Admit it. You have too much on your plate. It’s like life is one big buffet breakfast and while you had good intentions of just swinging by the fruit and cereal, you somehow come back to the table with a yoghurt, 2 pastries, an Omelette, 2 hash browns, mushrooms, tomatoes, sausages, toast, a coffee and an orange juice.
Imagine this. You are on a cruise liner out at Sea, your ship is sturdy but you have no say in where you are going and you are told when you can and can’t get off. It was fun at first but the shine has worn off.