What is My Creative Process & What Can You Expect?
No client is ever the same and here at Barnacle & Lime, I understand that! Some clients know precisely what they want, others have a basic idea and some also require a little further assistance to work it all out. If you do not have a brief to be met, I will work with you to create one.
The studio has structured its process to allow our clients to be a part of the team and enjoy the journey. You will be supplied with initial designs that are presented accordingly which we review together to discuss decisions, changes, directions and further steps. After this, those notes are taken, initial designs are developed further and your final result is completed - of course, depending on what your graphic design task and output is, your project is then delivered in the relevant print or screen ready formats.
Before beginning any project, regardless of its type or size, a client's needs must be discussed and recorded. With years of experience I know that this step is by far the key ingredient to a well run project. When a new project arises, as much information possible is gathered about a client by using a series of questions, processes and creative strategies. Some clients approach Barnacle & Lime with a detailed brief, while others like assistance to gather all information required and pave the way for the next step.
Now that all of the required information is recorded, your refined creative brief is developed. Regardless of if a client provides a brief or not, all information, and processes put into a clear and concise format that includes a scope of everything down to dates, times, client information, budgets, deliverables, current brand positioning and SO many more critical elements. This creative brief/document is a creative bible for both myself and my clients - It provides structure, clarity and transparency.
Using the above document, clients are given time to review the plans, ask questions and add or subtract anything they wish before embarking on the creative journey. Once we are both happy with our scope, we sign off on the project and get ready to harness the creativity!
With a clear vision, its now super exciting to have you on board and begin the work on your project. This does not mean wits full steam ahead straight to the screen... It means pencils and a big bit of paper are used to write, draw and record every little creative idea and thought regarding the development of your project. Let's call this "watering" stage. With years of experience working with real world clients, I have discovered that the best design solutions are the ones mapped out on paper first. These sketches, doodles, words and ideas are the seeds to your project and time is only invested watering those that will bear the most fitting fruit. By being thorough with this step, time is invested in the most appropriate places BUT I must also express that NO seed ever goes to waste. By keeping a record of all creative development, we can look at our project as a whole together and demonstrate why the strongest seeds were selected.
This is the exciting stage of the creative process! This is where you start to see those selected seeds come to life. From sketches to screen, your project begins to grow and you soon have a nice row of sprouted seedlings to select from. This is the point where I will interact closely with clients to narrow down the selection, ask for feedback and ask that they select a seedling to keep on watering.
Now that we have one seedling to focus on together, clients feedback is taken and the creative brief is reviewed to feed the seed! This is where creativity blossoms. At this point of the process, time is invested to produce the perfect plant for you. After the result is satisfactory, I engage closely with clients again to harvest and put any final touches on the design outcome.
Grow & Harvest
Here is where all agreements, deliverables and processes are reviewed and packaged! When it comes to deliverables and handover, files and projects are supplied in the formats agreed on at planting stage. Deliverables may include print files, native files, JPGs, screen content, EBook (the list goes on). In regards to delivering these files to you, I use Google Drive as a digital transfer or can simply pop your files on USB and deliver them straight to your door for a small additional charge.
Process & Pack
Store & Soar
Now that happiness on handover has been achieved, your files are labelled and archived in a secure and safe place. Why is this done? there are a few reasons. The first being that if you were to ever misplace your file or it was to become corrupt, it can be supplied again with no hassles. The second is that many of my clients require further design work and this means continuity of branding! Being able to utilise elements, logos and information from a previous job saves time, resources and you money. And the third is encase of something more serious like theft, legalities, disaster or death. These are all things I do not like to think about but in this day and age, we have to! So in the case of any unforeseen events, your files are perched proudly and safely. Now it's time for you to Soar