Moose Originals - Market Test Project

Crafted as an exploratory project, Moose Originals was designed to hit the market of the stylish gentleman with a love for all things skate, surf and fashion. By using clean type and placement alongside a vintage washed graphic, the brand concept stood well in test market applications and was reviewed as a sought after style for 2018. Whilst Moose Originals was designed as a market tester, the journey on researching the market prior was the most fun! As a designer, it is important to research markets wide and far to gauge a better understanding of what consumers and clients prefer and of course WHY they prefer it.